business

Service Spotlight: Office Signage
Service Spotlight: Office Signage 150 150 84 Sign Shop

Office signage is more than just decoration—it plays a critical role in both functionality and branding. Well-designed signage helps employees and visitors navigate the space efficiently, reinforces company culture, and creates a professional atmosphere. Whether it’s directional signage, a company motto, or an employee recognition display, office signage contributes to a well-organized and inspiring workplace.

Company Logos & Mottos

Branding is just as important within an office as it is externally. Displaying a company logo in the lobby or throughout the office reinforces brand identity. Mottos and mission statements displayed on walls can serve as daily reminders of the company’s core values, inspiring employees and setting the tone for workplace culture.

Conference Room Signage

Conference rooms are where important meetings, brainstorming sessions, and client discussions happen. Clear signage outside these rooms helps eliminate confusion, ensuring that employees and visitors can easily find the right space. Additionally, incorporating frosted glass decals or branded designs can add a professional touch while maintaining privacy. Custom conference room signage can also reflect the company’s brand, reinforcing its identity within the workspace.

Directional Signage & ADA Compliance

Directional signage is essential for keeping an office running smoothly. Signs indicating storage rooms, restrooms, break areas, and specific office locations help employees and visitors move through the space effortlessly. ADA-compliant signage, which includes braille and raised text, ensures accessibility for all individuals, promoting inclusivity and compliance with federal regulations.

Employee Recognition & Awards

Recognizing employees through awards and signage boosts morale and fosters a positive workplace culture. ‘Team Member of the Month’ displays, achievement plaques, and milestone recognition walls highlight hard work and dedication. These displays serve as motivation for employees and demonstrate a company’s appreciation for its team.

Elevate Your Office with Professional Signage

Investing in high-quality office signage improves functionality, strengthens branding, and enhances the employee and visitor experience. Whether you need directional signs, recognition displays, or branded décor, the right signage makes a lasting impact. Contact us today to discuss your office signage needs!

New Year, New Signage
New Year, New Signage 150 150 84 Sign Shop

As the calendar flips to a new year, it’s the perfect time to refresh your space and make an impactful statement with updated signage. Whether you’re a small business, a large corporation, or something in between, crisp, high-quality signage can set the tone for success in the year ahead. At The 84 Sign Shop, we’re here to help you start the year off strong with print solutions that fit your needs.

From eye-catching wall graphics to sleek acrylic prints, updated signage can completely transform your space. Redesign your conference room to inspire creativity, replace outdated materials with vibrant new designs, or enhance your branding with fresh marketing materials like menus and flyers. Every detail matters when it comes to leaving a lasting impression on your customers, employees, and clients.

Here are just a few ways we can help you make 2025 your best year yet:

  • Wall Graphics & Acrylic Prints: Give your office, restaurant, or retail space a modern touch with custom wall murals and high-end acrylic prints. Create a welcoming and professional environment that reflects your brand’s personality.
  • Updated Menus & Flyers: For restaurants and cafes, updated menus and promotional flyers are essential for staying relevant and keeping customers engaged.
  • Seasonal Promotions & Sales Flyers: Kick off January sales or promotions with signage that grabs attention and drives foot traffic.
  • Trade Show Graphics: As trade show season picks up, be prepared to make your booth stand out with updated banners, backdrops, and displays.

New signage not only helps you stay organized and on-brand but also boosts morale and excitement as you move into the year ahead. Let The 84 Sign Shop be your partner in turning your vision into reality with customized print solutions designed to make an impact.

Ready to refresh your signage for the new year? Contact us today for a free quote, and let’s make your 2025 standout from the start!

Black Friday Signage: Key to Managing the Madness
Black Friday Signage: Key to Managing the Madness 150 150 84 Sign Shop

Black Friday is one of the busiest shopping days of the year, with retailers nationwide preparing for a huge influx of customers. In the rush and excitement, it’s essential for stores to have ample signage to guide, inform, and delight shoppers. Strategic signage doesn’t just enhance the shopping experience—it can also make a significant impact on sales. Let’s explore the key types of Black Friday signage that will keep your store organized and festive during the chaos!

1. Directional Signage:


With the hustle and bustle of Black Friday, clear directional signage is a must. Shoppers need to know where to find the registers, especially if the checkout layout has been adjusted for the big day. Consider using large, eye-catching signs or hanging banners to mark checkout lines, fitting rooms, and exits. This will streamline the flow of traffic and ensure shoppers are aware of any special routes or temporary setups. Wayfinding signage can reduce confusion, prevent overcrowding, and create a smoother experience for both customers and staff.

2. Promotional Signage:


Black Friday is all about deals! Make sure customers can easily spot special offers by using bold, branded promotional signage. Window decals showcasing your Black Friday discounts can capture attention even before shoppers enter the store. Once inside, consider placing banners or signs above product displays to highlight discounts, limited-time offers, and “doorbuster” deals. Floor decals can also be used to lead customers to high-traffic areas and popular promotions. The goal is to create a festive atmosphere that draws people in and keeps them excited about the deals they’re finding.

3. Branded Decor and Festive Touches:


It’s Black Friday, but it’s also the holiday season! Set the mood by incorporating seasonal elements into your signage. Window decals with festive designs can add warmth and holiday spirit to your store, making it a place where people want to shop. Use wall decals and floor graphics to reinforce your brand identity and keep the store cohesive. Fresh, well-designed signage that fits the season can make your store stand out in the crowded retail landscape and leave a positive impression on shoppers.

With Black Friday around the corner, now is the time to make sure your signage is up-to-date and ready for the big day. At 84 Sign Shop, we specialize in creating custom signage solutions tailored to meet your specific needs. From vibrant window decals to clear directional signs, we’re here to help you make a lasting impression this Black Friday. Contact us today to get started on your Black Friday signage strategy, and get ready to create an enjoyable and organized shopping experience for your customers!

Paper Perfection: A Guide to Choosing the Right Paper for Your Project
Paper Perfection: A Guide to Choosing the Right Paper for Your Project 150 150 84 Sign Shop

From durable Cover Paper to versatile Text Paper, we offer a range of choices to meet your printing needs. Whether you’re creating posters, brochures, or business cards, we have the perfect paper type for you. Dive into our selection below to discover which option best suits your project!

Cover Paper


Cover paper, available in both 80# and 100# variants with a glossy finish, offers a sturdy and durable option for various printing needs. Typically used for posters or invitations, this thick paper ensures longevity and resilience, making it ideal for items that require prolonged durability and protection against damage.

Text Paper

Text paper, available in 80# and 100# options with a glossy finish, provides a versatile and cost-effective solution. Often utilized for brochures, trifolds, booklets, or single-sheet handouts, this flexible paper option offers a balance between thickness and flexibility. Its affordability and glossy finish make it a popular choice for projects requiring professional presentation and readability.

Cardstock


Cardstock offers a cost-effective option for those seeking an alternative to Cover Paper. Though it lacks the glossy sheen of cover paper, cardstock boasts a smooth surface that facilitates easy writing. Commonly used for invitations, thank you cards, business cards, and posters, it provides versatility and functionality.

Coated One Side (C1S)

C1S paper offers a unique blend of glossiness on one side and a matte finish on the other, providing versatility for different printing needs. For instance, it finds common application in raffle cards, where the matte side allows individuals to jot down their information, while the glossy side showcases logos or photos for added visual appeal.

Coated Two Sided (C2S)


C2S paper, distinguished by both sides being glossy, presents a sturdy option suitable for various printing projects. While pricier than cardstock, it’s favored for premium items like business cards, where the glossy finish enhances visual impact. Notably, due to its coated nature, C2S paper isn’t conducive to writing.

Tip: Glossy paper cannot be written on with a regular pen or pencil.


We’ve carefully selected paper options at the 84 Sign Shop that offer the best benefits for our customers! Ready to bring your project to life? Reach out to us today for a free quote and discover which paper type will best suit your needs. Our team at the 84 Sign Shop is here to guide you through the process, ensuring that your project is executed with precision and meets your expectations. Whether you’re printing brochures, business cards, or any other materials, we’ll help you choose the perfect paper type. Don’t hesitate to contact us – let’s get started on your next project together!

Digital vs. Print: Striking the Right Balance in Marketing
Digital vs. Print: Striking the Right Balance in Marketing 150 150 84 Sign Shop

In an era dominated by digital platforms, the debate between print and digital marketing often takes center stage. However, key to success is finding the perfect balance between these two powerful mediums. Let’s explore how businesses can leverage the strengths of both print and digital marketing for optimal results.

The Tangible Impact of Print

Print materials offer a tactile and immersive experience that digital channels often struggle to replicate. Business cards, brochures, and posters hold a physical presence that engages the senses, leaving a lasting impression on the recipient. In a world full of digital noise, the tangible nature of print provides a welcomed and memorable touchpoint.

Digital Influence and Reach

On the flip side, digital marketing offers unparalleled reach and immediacy. Social media, email campaigns, and online advertising allow businesses to connect with a vast audience in real-time. The ability to track metrics and adjust strategies on the fly provides a level of flexibility that print can find challenging to match.

Crafting a Unified Brand Story

Successful marketing hinges on delivering a consistent brand story. Integrating print and digital elements ensures that your brand message is reinforced across multiple touchpoints. A potential client may encounter your brand through a well-designed brochure, follow you on social media for updates, and receive timely emails about your latest offerings. This approach creates a comprehensive and memorable brand experience.

Targeting the Right Audience

Each marketing medium has its strengths in reaching specific demographics. Print materials can be particularly effective for local targeting, especially in communities with a strong preference for traditional advertising. Digital platforms, on the other hand, excel in reaching a global audience and are ideal for businesses with a broad customer base.

The 84 Sign Shop Advantage

At the 84 Sign Shop, we recognize the power of print and digital in tandem. From eye-catching banners that make a statement on the streets to engaging social media campaigns that spark online conversations, we understand the need for a balanced approach. The key to successful marketing lies in understanding your audience and selecting the right mix of print and digital strategies. A cohesive marketing plan that integrates both mediums can amplify your brand presence and cater to diverse consumer preferences.

The Importance of Business Cards
The Importance of Business Cards 150 150 84 Sign Shop

Business cards are a valuable source for promoting your business and building connections. Business cards contain key details of a company. And they are an easy and efficient way to make a quick first impression on future customers. Business cards are an effective way to highlight a company’s products or services.

When creating your business card, your main goal is turning the cards into a direct marketing tool for your target audience. Understand what audience or demographic you are aiming for and begin from there.

The first step is finding the perfect size and shape for the card. The size and shape will affect how much information and space you include on the card. The format of a common business card is usually horizontal and shaped like a credit card. This format is a safe place to begin with.

When organizing your card, you will want two sides. One side will be for the information and the other side will be to capitalize your logo. For the information side, you should include your name, company name, job title, and contact information or social media. The other side should include a design of your company logo, or any graphic designs to catch the attention of your future customers or clients. Also, any information included should have a clear and bold font, it will be easier for customers to read and understand the information. When including a lot of information, be sure to have the right size of font to successfully fit on the card.

Furthermore, make sure your card is as durable as possible. This will show longevity, showing the card stays intact and presentable for an extended period. As well as professionalism, leaving a positive impression and enhancing your credibility and perceived value of your brand.

The use of business cards can be an effective way of marketing your brand. Despite the digital age we live in today, business cards continue to hold significance.

Some fast facts about business cards…

  • According to a survey, a brand’s overall sales see an increase of 25% on every 2000 business cards handed out.
  • Business cards date back to 600 years; with the earliest use seen in 15th century China.
  • A potential customer has a better chance of keeping a colored business card 10x longer than a standard white one.
  • According to a report from Statistic Brain Research Institute, 72% of people judge a company or a person based on the quality of their business cards.
  • The same report states that 39% of people would choose not to do business with a company if they had a “cheap looking” business card.

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