marketing

The Importance of Business Cards
The Importance of Business Cards 150 150 84 Sign Shop

Business cards are a valuable source for promoting your business and building connections. Business cards contain key details of a company. And they are an easy and efficient way to make a quick first impression on future customers. Business cards are an effective way to highlight a company’s products or services.

When creating your business card, your main goal is turning the cards into a direct marketing tool for your target audience. Understand what audience or demographic you are aiming for and begin from there.

The first step is finding the perfect size and shape for the card. The size and shape will affect how much information and space you include on the card. The format of a common business card is usually horizontal and shaped like a credit card. This format is a safe place to begin with.

When organizing your card, you will want two sides. One side will be for the information and the other side will be to capitalize your logo. For the information side, you should include your name, company name, job title, and contact information or social media. The other side should include a design of your company logo, or any graphic designs to catch the attention of your future customers or clients. Also, any information included should have a clear and bold font, it will be easier for customers to read and understand the information. When including a lot of information, be sure to have the right size of font to successfully fit on the card.

Furthermore, make sure your card is as durable as possible. This will show longevity, showing the card stays intact and presentable for an extended period. As well as professionalism, leaving a positive impression and enhancing your credibility and perceived value of your brand.

The use of business cards can be an effective way of marketing your brand. Despite the digital age we live in today, business cards continue to hold significance.

Some fast facts about business cards…

  • According to a survey, a brand’s overall sales see an increase of 25% on every 2000 business cards handed out.
  • Business cards date back to 600 years; with the earliest use seen in 15th century China.
  • A potential customer has a better chance of keeping a colored business card 10x longer than a standard white one.
  • According to a report from Statistic Brain Research Institute, 72% of people judge a company or a person based on the quality of their business cards.
  • The same report states that 39% of people would choose not to do business with a company if they had a “cheap looking” business card.

Elevate the Fan Experience with Signage
Elevate the Fan Experience with Signage 150 150 84 Sign Shop

Thousands of fans enter arenas and stadiums to watch their favorite athletes and teams play each year. Whether the teams are successful or not, the surroundings of graphics and signage are extremely important to create the electric atmosphere. Game day signage is important and a direct representation of the brand, boosts the fan experience, and helps create an exciting atmosphere.

Wall Decals

Wall decals are one of the most common advertising tools in sports. The visuals not only create brand awareness but help connect with the fans and convey messages for informational or entertainment purposes. You can effortlessly stick different designs, patterns, or lettering wall decals to almost any surface.

  • Wall graphics allow fans see their favorite players and action shots up close! Add and customize graphics to match your team colors or even put an image of your mascot!
  • Educate the spectators on the history of the teams by showcasing your winning records and stat breakers! Fans would love to see and study it during a timeout or half time! It gives the fans an opportunity to learn more about the team.  

Pole Banners

Pole banners are an additional way to advertise. Branding the exterior of your building is just as important as the interior. Pole banners will be the first thing your fans see arriving at the event and the last thing they see leaving the game. There are multiple options for pole banners which can be easily swapped out or updated throughout the seasons.

Signage

Signage is another tool for advertising your brand. There are many different types of signage you can use to catch the fans’ attention. Signage comes in a variety of shapes and sizes and can be used indoors or outdoors.

  • Concession stand signage is crucial to have for when fans are waiting in line for a drink or some snacks.
  • When arenas are too big, fans are easily confused, therefore directional signage assists the fans to navigate where they need to go. It’s such a simple yet helpful addition to any venue.
  • Show off some branded visuals with sponsorship signage. These visuals will bring recognition to sponsors and corporate partners your team has. The signage will showcase the relationship between the sponsors and the sports teams.

Ground Decals

Ground decals help increase brand awareness as well as assist in directing foot traffic. With custom floor decals, you can improve the visibility and branding while enhancing the customer experience.

  • Ground decals are highly visible from a distance. People are accustomed to viewing traditional advertising methods, therefore ground decals are a unique way to highlight your brand.
  • You can educate fans with floor graphics and show off facts, information, or achievements.
  • Ground decals help control customer traffic and the flow of your arena.
  • Add more color and designs with customizing graphics for different locations all around the arena.

Regardless of a team’s record, you want to make sure the fans leave with great memories and experiences. Fans are a vital part of a team’s success by providing support, energy, and financial sustenance while also contributing to the excitement, and entertainment to the sports they love. Signage assists in entertaining and educating your fanbase and will help provide a memorable experience.

Tips for the Perfect Banner
Tips for the Perfect Banner 150 150 84 Sign Shop

Banners grab attention, drive traffic and are an important part of advertising your business or team. Banners are a great tool to stand out and draw people’s attention. There are different ways you can go about designing the perfect banner.

Simplicity is Best

  • Your banner should have the least number of words as possible, while still getting your message across to the audience. You want the word count to range between five to ten words. Too much wording will take too long to read and lead to confusion.
  • The audience may see your banner for only a few seconds, and it might be the only time they will ever see your banner. A great banner will grab the reader’s attention and make them to want to learn more!
  • You want the lettering to be big and bold enough to read. Try to stay away from fonts that would affect the visibility of the banner. Use no more than two font styles and keep a cohesive font across all of your branding. The headline should be the biggest size and font, then the details should be smaller.

Make Sure it’s Durable

  • Since your banner may be outside for long periods of time, using strong materials will make sure it stays in the best shape. We have many different options for long lasting banners. Some of the sizing options are the 7 oz, 13 oz, and 18 oz. We offer fence banners, pole banners, retractable banners, and feather flags.

Banner Size and Location

  • Decide what size will be best for your banner. The size of it will depend on the location and how noticeable you request it to be.
  • Common sizes include 8’x4’ or 7’x3’ (standard sizes for fence banners), 24’x16’ or 48’x16’ (billboards), and 4’x16’ (mesh stage banner or also known as speaker mesh).

Images and Colors

  • Add just the right number of images and to complete your banner. Too many images can cause confusion!
  • Add color to make your banner stand out – most times, brands are recognized by their colors and logos!
  • Use colors that draw attention to themselves and have a different way of expressing the message.

Here are a few color combinations that go well together:

  • Black, dark blue, gray, or red lettering on a white background
  • White or yellow lettering on a black background.
  • White or yellow lettering on a dark blue background.
  • Black or red lettering on a light blue background.
  • Black, dark blue, or red lettering on a yellow background.
  • Yellow or white lettering on a red background.

Banners make an instant impression and impact on people as soon as they are spotted on the road, street, buildings, or even cars. Let us help you design the perfect banner and get recognized!

Kick-start Your Small Business This Summer
Kick-start Your Small Business This Summer 150 150 84 Sign Shop

 As a small business, it is important to create brand loyalty with first time customers to improve your customer return rate in the future. Creating personal relationships with your customers can give your products an advantage over much larger companies. Handwritten notes, company stickers, business cards and personalized labels are only some products we offer that can boost your customer experience!

Why Custom?

Brand loyalty is one way to increase engagement for your business as it grows. Brand loyalty can lead to first-time customers revisiting your site or store for a second purchase. It might even end with the customers recommending a product to a friend. Utilizing custom items such as thank you cards add a personalized element that most large companies do not include in their customer experience.

Where Should You Start?

84 Sign Shop offers a variety of products that can be added to your product package to customize your customer’s experience. We advise you to select your custom items based on what experience you want to create for your customers!

  • Custom labeling: Packaging and attention to detail is one way to bring brand awareness to your small business. Custom labeling personalizes products and can be a key part of brand recognition.
  • Brochures: Effective and cost-effective marketing tactics are important to all start-up companies. Brochures are one of the most successful marketing forms that are adaptable and resourceful.
  • Stickers: Creating a competitive advantage in your industry is important to separate your business from larger corporate businesses. Competitive advantages can be achieved in many ways, including incorporating creative aspects to your business such as stickers.
  • Business cards: The accessibility of your small business could be one reason it is struggling to grow in profit and sales. Business cards are a way to share all company information in a quick and accessible manner.
  • Cards: Creating a personalized experience can turn a first-time customer to a loyal customer. Personalized thank you cards are a memorable way to show appreciation to each customer.

Contact our team today for a free quote and improve your customer’s experience: 724-229-2783

Transform Your Space with Indoor Signage & Graphics
Transform Your Space with Indoor Signage & Graphics 150 150 84 Sign Shop

Indoor signage and graphics are great to take your space to the next level without breaking the bank! Whether it is an office, lounge, or executive meeting space, indoor signage could take it to the next level.

Acrylic Prints

Acrylic prints are durable and modern – perfect for high-traffic areas such as a common area or lounge. The acrylic gives the photo depth and makes it appear life-like. Acrylic signage is easy to clean and reasonably priced for its high quality. 

Wall Graphics

Wall graphics are an easy way to completely transform a room, come in all shapes and sizes, and are completely customizable. Businesses can utilize wall graphics as a marketing tool or even as a visual tool to motivate employees.

Floor Graphics

Floor graphics are perfect for directional signage or for marketing in wide-open spaces where someone might walk across a room rather than walking alongside a wall. They are great for entryways or high-traffic areas such as hallways due to their high durability.

Canvas Prints

Canvas prints come in all sizes and are a unique way to showcase prints. Whether it is a family photo you want to be printed for your hallway at home or a photo of a store or product that is important to your business – canvas prints are the perfect addition to any wall! 

Make a Big Impact with Small Format Printing
Make a Big Impact with Small Format Printing 150 150 84 Sign Shop

From business cards to brochures, small format printing can make a huge impact on your marketing strategy! The collateral that you are handing out is a direct representation of your business, therefore you want to make sure that it is of the best quality. Below are a few tips to ensure your next small format job turns out perfect:

Paper Quality

For small format jobs, there are options when it comes to the paper type used for your job. If printing a simple flyer to hang, we suggest cardstock which is cost-effective and durable. For wedding invitations, we offer Snow Willow which is a thicker, pearlescent paper that will be sure to make a statement for your big day!  Be sure to talk to your salesman for samples of paper weights and the qualities that we offer!

File Type

When submitting your file to be printed, we prefer to have it saved as an Adobe PDF in its final, most perfect version! To ensure that the finished product is high quality, we also prefer high-resolution images.

Design Layout + Image Properties

When designing your small format job, there are a few things to consider! First, make sure that you are utilizing CMYK colors to ensure that the final, printed product looks like the image you provide. If you are submitting artwork for a brochure or pamphlet, please include fold or perforation lines in your design. Lastly, be sure that your final images include a .125” bleed line on all four sides!

Reach out to us today to learn how the 84 Sign Shop can assist you with your next small format printing project!

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